BodyArmor Taps Sports Drink Superstars

New limited edition collectible bottles for BodyArmor Sports Drink Customize an augmented reality (AR) experience for sports fans. Experiences span multiple sports: baseball, soccer, auto racing and more.

The brand developed these collectible bottles following the recent release of three new products:

1. BodyArmor Zero Sugar, which is made from 100% real ingredients and contains no sugar, carbohydrates, artificial sweeteners, flavors or colors;

2. BodyArmor Flash IV, a ready-to-drink beverage for rapid rehydration;

3. And Flash IV Hydration Boosters, the brand's first foray into single-serve powder stick form.

Athletes featured on collectible bottles include:

• Major League Baseball (MLB) record-setting right fielder Ronald Acuña Jr.;

• Superstars of the National Football League (NFL) Joe Burrow, Christian McCaffrey, Bryce Young, CeeDee Lamb;

• NASCAR champion Ryan Blaney;

• And internet sensation age perfect, They are known for delighting their over 90 million fans daily on YouTube, Instagram and TikTok with seemingly impossible trick shots.

Examples of tailored AR experiences include:

Ryan Blaney's bottle allows consumers to take part in a virtual pit stop experience.

Ronald Acuña Jr.'s bottle puts fans in a virtual home run derby;

The NFL bottles allow fans to participate in a digital combine where they can demonstrate quarterback passes, route running, strength tests and more.

And in the game “Dude Perfect,” players try to last as long as possible by bouncing a ball off obstacles and aiming it at subsequent targets.

Staggered releases of additional products planned.

The collectible bottles will be released in phases throughout the summer. Three packages (and flavors) are available now: Ryan Blaney (Strawberry Banana), Vlad Guerrero Jr. (Fruit Punch) and Ronald Acuña Jr. (Fruit Punch). Launch the slideshow to see the first three products released with their athletes.

Others will appear on these important dates:

May 28, scheduled for the Summer Olympics: soccer sensation Alex Morgan (SportWater).

July 15, start of the back-to-school season: The American sports and comedy group Dude Perfect (Perfect Pop).

August 1, when the NFL preseason begins: Joe Burrow (Orange Mango), CeeDee Lamb (Strawberry Banana), Bryce Young (Blue Raspberry) and Christian McCaffrey (Fruit Punch), all from the NFL.

Launch the slideshow to see the first three products released with their athletes.